McDonald's
Unboxing Happy Meals

Oh to be a kid again! The excitement, the imagination, and the fun we have when we open up a McDonald's Happy Meal. This campaign was made through the kids' creative play. All we had to do was capture the unboxing. And what's better than playing with Happy Meal toys? Watching other kids play with it. (Yup, kids love doing that!)

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My role: creative concept, art direction and design