Qii
Power to the Mouth
qii is the world’s first oral care drink that lets you harness the power within. A natural tea drink with a pH of 7 to reduce the acidity in your mouth and sweetened with XyVita, a xylitol formulation. It'll keep your mouth healthy so that you can taste stronger, sing louder and laugh harder.
Role: creative concept, creative direction, branding, packaging and design
It's pronounced 'chee'
It’s how you say ‘seven’ in Mandarin. Seven being the number to our pH level. You know, the lucky number that helps keep you cavity-free. And when written, ‘qii’ is defined as the energy within. Now that’s deep (cleaning).
Fun fact
Being a Creative Director at this startup also meant wearing multiple hats. Hats I quite enjoyed wearing as I got to taste test all the products and travel to Taiwan tea farms to find the best ingredients.